I recently outlined several reasons why I would not hire someone– and I thought, well what about vendors? Why wouldn’t a bride hire a certain wedding vendor? Then it came to me….
You won’t hire us because:
1.) We talk too much Brides love talking with people about their weddings. Key word: their. Be respectful of her time– keep your pitch to a minimum and answer her questions concisely. As a professional who has to work with vendors on a daily basis, I meet a lot of vendors who are considerate and some who just won’t shut up. I drink shots of bleach before I have to call them.
2.) We play games. Don’t doubletalk and don’t avoid her questions about pricing. You dodging the “How much is” question will only build mistrust and lack of respect. Give her what she’s asking for, but also clarify your benefits. Don’t quote her a price one day and then something different the next day. Your trust factor just went out the window.
3.) We are indifferent I had one client tell me she did not want to work with a particular vendor because they were not “excited enough” about her wedding. Professionally, it can be hard to exude and gush excitement with every phone call, email and meeting. We’re people too– we have lives, problems, and pains too. But, from a bride’s point of view, this is the most important day in her life. She wants someone that she feels cares about her wedding. So while you can’t be Mary Sunshine with every communication, with the money she’s paying you, you’d better put forth a good effort.
4.) We have no idea what we are talking about This can come from overselling our services to a point that we get into a situation where we underdeliver. This can also come from inexperience and lack of education.
5.) Our presentation is just God awful It’s clear and simple: the eye buys. If our websites, brochures, and emails are of poor quality– literally, no one is buyin’ what we’re sellin’.
6.) We think our stuff doesn’t stink, but the flies are giving us away It doesn’t matter what TV show we’ve been on, how many magazines we’ve been in, or what superstar venue we work for; if we allow our egos to get in the way of providing stellar, non-judgmental service, we’re worthless.
7.) We have no connections We need someone who can vouch for us– who says, “YES! I’ve worked with them before and they are great at what they do”. This adds validity and security to the client, as she can see we’re constantly building our business contacts.
8.) The only wedding we’ve planned is our own And that’s all I’ll say about that….before I have the knottie planners burning me in effigy.
9.) We get caught in a lie, half-truth or controversy Brides do their research as much as we research them (yes, we research our clients 🙂 ). It is far better to be honest and communicate effectively any misunderstandings or controversy.
10.) We are way too aggressive in getting the client Brides don’t want to bombarded with emails, postal mail and telephone calls everyday. She’s a big girl. If she wants to hire you– she will. Don’t shove the concept down her throat.
Hopefully, these are some things that will help brides differentiate the fabulous vendors from the desperate or inexperienced ones.