St. Simons Wedding Planner :: Island Destination Weddings | fashion designer
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Fashion Monday: Rent the Runway Expands to Bridal Fashions

navy blue sapphire bridesmaid dress-- halter, one shoulder, A-line

 

 

Rent the Runway, the leading online destination for dress and accessory rentals,continues its rapid expansion with Rent the Runway Weddings, a natural next step in the online rental business.  The new site will cater to the bride, her bridesmaids, and wedding guests by offering exclusive bridesmaid collections, bridal accessories, and styling services.  The bridesmaid collections have been designed exclusively for Rent the Runway Weddings by top designers Badgley Mischka, Robert Rodriguez and Nicole Miller.  Additional non-exclusive styles will be available from Shoshanna and Calypso.  To celebrate the launch, Rent the Runway will be offering a week’s worth of prizes from brands such as Fresh Cosmetics, Spanx, and Blueprint Cleanse.

Jenny Fleiss, President and Co-Founder of Rent the Runway stated, “Bridesmaid dresses are the quintessential dress women only wear once.  With Rent the Runway Weddings, we’ll finally solve the ‘27 Dresses’ problem.”

Each designer’s bridesmaid collection will offer up to four styles in up to four seasonal colors, allowing the bride to mix-and-match a selection of bridesmaid dresses best suited to her bridal party.  Brides will also have the opportunity to personalize her bridesmaid dresses with optional embellishments such as jeweled belts and sashes.  Bridesmaid dress rentals will start at $65 and include a one-day fitting in addition to an 8-day rental period.

Jennifer Hyman, CEO and Co-Founder of Rent the Runway stated, “We found on average that each bride was buying up to six dresses for all occasions surrounding her wedding.  As a result, we’ve made a portion of the site dedicated to helping the bride find dresses for all of these events with personal recommendations from our RTR Stylists.”

For the bride, Rent the Runway Weddings will offer dress and accessory rentals for all occasions surrounding the wedding, including the engagement party, bachelorette party, bridal shower, rehearsal dinner, and honeymoon.  While the website will not offer wedding gown rentals, an extensive selection of accessories will be available for the wedding day from top jewelry designers Badgley Mischka, Miriam Haskell and Ciner, among others.  Wedding accessory rentals will start at $10.

After the wedding is over, you may want to check out fashions from DKNY for the honeymoon! They are versatile and can also be worn for dressier occasions or work.

Oochi Pucci La La La!

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I have always been in love with Pucci and his bold, sexy prints, which are perfect for the summer time. He makes great “airport clothes”….You know, the kind of clothes that you where when you travel that makes people say “OMG, is that ______________ (insert name here)?” J.Lo made him famous a few summers ago when she brought back the 50’s and 60’s patterned mania. Pucci has been called the “Prince of Prints” and “The King of Casual Couture”, by bringing the modern Florentine prints into the fashion world in a way that dares you to resist them. Just look at the Spring/Summer line that debuted last month

It’s really no wonder that when I have heard that patterns were going to be

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cake by Martin Howard Cakes :: Photo by Gaby Zimmerman

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cake by The Cake Girls :: Photo by Ngoc Minh Ngo

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cake by Lovin Sullivan

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Black and White Pucci :: BBJ Linens

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Pink and Green Pucci :: Cloth Connection

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Veuve Clicquot Wine dressed in Pucci (how cute!)

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If you are really lucky, you might be able to score some really nice Pucci Inspired dresses from a retailer for your chic bridal party to don…or better yet, find some gorgeous fabric and take it to a seamstress!