About.com–  Buying your wedding dress at H&M, the celebrated cheap clothing store, might sound strange. But thousands will be lining up this morning to do just that, when Dutch designer duo Victor & Rolf present their new H&M line, which includes a $350 silk duchesse wedding dress. H&M previously partnered with such designers as Stella McCartney and Karl Lagerfeld – both of their lines sold out within days. Since Victor & Rolf aren’t as well known, you might have more time, but with celebrities like Chloe Sevigny, Carmen Electra, and Kanye West as fans, the buzz about this brand is growing.

The dress isn’t exactly my cup of tea, but I think it could look phenomenal on the right woman. If you’re thinking of checking out this dress today, be sure to factor in the cost of alterations. Getting a wedding dress tailored often means the difference between looking good and looking phenomenal on your wedding day.

See more pictures of the Launch Party.