Event Vision 101: Color
Color is life.
Color is life’s method of non-verbal communication, with symbolism and meaning.
You could choose colors because they have a deep meaning for you or just because they are pretty. However, choosing colors for your wedding will be a very important choice and will dictate the design of the event vision. Color means different things to different people and cultures. If you plan on incorporating traditions that reflect your heritage, take notice as to what colors are prominent and meaningful.
Let’s discuss color basics:
Contrasting/Clashing Colors—despite the name, working with these colors doesn’t necessarily cause an eyesore. They are called this because they sit across from each other on the color wheel. This can create a very dynamic color combination with depth and contrast.
Complementary Colors—On the color wheel, these colors are separated by another color. When paired together, it is said that they can cause an undesired “visual vibration”, however when integrated with another color, they can complement each other well…hence the name.
Adjacent/Harmonizing Colors—These colors lie right next to each other on the color wheel. Even though they harmonize well together, there may appear washed out as there is not be enough contrast.
Because of the varying shades and tints of all the colors on the wheel, you can achieve a very personal look. Pick your colors from something you love already—a dress, photography, floral arrangement, etc. Select three colors—light, medium and dark. These colors could be found in anything and doesn’t necessarily be something that you introduce, but something to play off of in your design. Just remember—light recedes, darker draws in. Be sure to distribute the color evenly—this can be done with centerpieces, linens, lighting, present colors at your venue or in nature. In design, using contrasting/clashing colors creates a more formal feel, while using adjacent/harmonizing colors can create a casual feel. On that same token, you are more likely to have more dimension and depth when using contrasting colors. For easier selection, go to stores like Home Depot or Sherwin Williams for paint samples, where you can play with various colors. To stay up with colors that are hot and in season, check out the Pantone color trends. Be sure not to go overboard with “trendy” colors; it can cause your design to look very dated in years to come.
Remember that you want your color to invoke a feeling that is congruent to the event experience you want to create. Will your vision be alluring and seductive or playful and demure? Do you want your colors to be energizing or tranquil?